When Alliance decided to widen its customer base from traditional brass bands to a wider international community of brass players, they approached me to set up a social media presence on Facebook and Instagram.
Having little online presence bar a website, I set up the accounts, and within a couple of months of managing, helped them reaching thousands of new potential customers. I also integrated them with the website and connected to online commerce.
From the material they provide I create carefully branded content with a unique Alliance Brass ‘look’, to reflect their website and advertising material, work with their endorsees to create special content focusing on their teaching and performing activities, and engage potential customers with content that is shared around the world.
Alliance now have a growing online community, an increase in web traffic and a customer centric approach to their marketing activities.